I am starting to write a column in a local newspaper DC HERALD; a Catholic weekly newspaper circulated among church goers every Sunday. It is a compulsory reading for Catholics here in Davao City. With a circulation of about 2000, this could be a good spring board for my marketing.
Ever since I became a doctor I have been marketing myself with the use of leaflets, radio, writing a news column, television and Internet. I was involved with so many free clinics and free surgical programs just to market my practice. This was because I read Steven Covey's books and was convinced that even medical practice need marketing to survive. He was right. If not for my marketing, I could not have survived with so many doctors in our city.
My computer had been busy the past two weeks making marketing letters. All marketing gurus I have known including Suzi Orman have been saying not to sit on our laurels. We have to be on our feet most of the time innovating ourselves following the trend of the time. That is what I have been doing to this day until I drop dead.
Ever since I became a doctor I have been marketing myself with the use of leaflets, radio, writing a news column, television and Internet. I was involved with so many free clinics and free surgical programs just to market my practice. This was because I read Steven Covey's books and was convinced that even medical practice need marketing to survive. He was right. If not for my marketing, I could not have survived with so many doctors in our city.
My computer had been busy the past two weeks making marketing letters. All marketing gurus I have known including Suzi Orman have been saying not to sit on our laurels. We have to be on our feet most of the time innovating ourselves following the trend of the time. That is what I have been doing to this day until I drop dead.
You are a rare breed. I seldom see an individual like yourself. What factors in your life molded you into the individual you have become?
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